March 27, 2020
Whether actively home shopping or just daydreaming about a space larger than the one in which you are currently ‘sheltered,’ virtual open houses are gaining in popularity throughout the country.
Originally introduced in the higher end real estate market in Marin the early 2000s, virtual tours have become an important tool in our virtual marketing culture. Whether they are created on the seller or realtor’s mobile device, professionally crafted with a script and background music, or offered as a social media post, welcome to the future of home buying.
In fact, it was recently reported in a Consumer Housing Trends Report that 45% of Gen Z and 41% of Millennial buyers find 3D tours or recorded video of a home ‘extremely important’ in helping them decide on their home.
More than ever, an agent needs to be capable of providing their clients with a video listing that details everything their clients are concerned with in a new home. In these virtual tours, the agent becomes the eye of the buyer, pointing out things that would be obvious in a traditional walk-through, but not caught through a camera lens, like the quality of workmanship or true sizing of each room, etc.
If you are interested in taking a virtual tour of any of the homes you see in Marin County, please contact me. I can provide a virtual tour video or can arrange a virtual walk through with you on the phone, answering any questions in real time.
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